What is Snapchat?
Snapchat is a visible social media platform in which customers can proportion fleeting pics and films.
After launching in 2011 and freeing the Stories function in 2013, Snapchat has grown to become one of the top social media systems in the world. And like Shakira’s hips, the Snapchat stats don’t lie. As of July 2021, the platform has 293 million every day energetic customers—a growth of 23% 12 months on 12 months.
Nowadays, Snapchat offers you the energy to record and percentage stay motion pictures, locate friends on an attractive map, revel in augmented truth (AR), and much greater. Pretty cool, huh?
New features are at the vanguard of what makes Snapchat a unique device for commercial enterprise owners and normal customers alike.
It’s clean that Snapchat firmly has a seat on the table of social media giants—despite the fact that its users’ demographic skews extra towards the Millennial and Gen-Z cohorts.
Distribution of lively Snapchat customers global
Source: Statista: Distribution of Snapchat customers global as of July 2021, via age and gender
If your audience is below 34, Snapchat is probably the best platform in your commercial enterprise—specially if you function inside the direct-to-patron market كيفية تنزيل سناب شات على هواوي. A massive 60% of Snapchat customers are much more likely to make impulse purchases, which alerts that the platform can increase your income, power greater sales, and translate to a superb go back on investment (ROI).
Snapchat functions and terminology
Snapchat is brimming with features to help you force target market engagement and construct emblem recognition. But first, allow’s take a look at some key Snapchat terminology.
Available to all customers considering the fact that day one, a Snap is a photograph or video that you ship through the app to at least one or extra of your friends.
A video snap may be a most of 60 seconds long (referred to as a Long Snap). Keeping in line with the app’s authentic feature, Snapchat doesn’t preserve onto any picture or video content material—the platform deletes content material after the recipient has regarded the Snap.
Stories are Snaps which you’d like to share with all your Snapchat friends. Stories stay at the app for 24 hours earlier than being deleted. If you’d want to store your Story, you can download them in your tool’s camera roll or save them to Memories.